Bill Britt – Amway Legend and Business Icon
So why should I pay any attention to Bill Britt? Isn’t he that Amway guy?
Before becoming an Amway legend, Bill Britt lived in Raleigh, North Carolina, and was a broke, frustrated City Manager. Immediately after becoming involved, he began to break sales records – and his organization has not slowed down for more than 30 years. It is estimated that he has somewhere between 2-5 million members of his Amway team, which is larger than any other organization in the history of MLM except for Dexter Yager. (Bill Britt is part of Dexter’s Group).
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Around Bill Britt – there are income predictions galore. I was involved actively as an Amway distributor from 2002-2005, and during this time I travelled to several major events where Bill was a keynote speaker. Never surrounding any other person have I heard more ridiculous income estimates (upwards of $300 million per year, as some claimed). (As a brief note – I am not in any way involved with the Amway corporation today, and this can in no way be construed as an income claim – I’m merely reporting what I heard.)
In the MLM profession – the loyalty of Bill Britt’s business is unsurpassed. I went to an event in 2005 called F.E.D. (Free Enterprise Day) where Bill was speaking. As Bill Britt spoke, the room was silenced with one of the most persuasive speeches I have ever heard. Bill Britt was revered as if he were part man, part God – similar to how I imagine the Pharoahs of ancient Egypt being reverenced by their devotees. In Bill Britt’s ranting, I was so caught up with the atmospheric enthusiasm that I almost didn’t realize that I don’t even know if he mentioned the Amway business at all…
The methods used by Bill in building his business are those of traditional Network Marketing – Home Meetings, Hotel Meetings, and Weekend Events. Primarily, the foundation for his business was laid in the late 60’s.
In addition to his Amway business, Bill Britt also has one of the largest and most profitable personal development companies in the world, called Britt Worldwide. Britt Worldwide distributes seminars, tapes, books, cds and coaching to millions of entrepreneurs in the Amway organization. Estimates at his income from his personal development tool business range up to 90% of Bill’s total income.
Bill Britt belongs to a world of the past – he preaches a godly government, limited government intervention in our personal lives, family values above all else – and oh, I almost forgot that he occasionally mentions Amway.
Taking a look at Bill’s business objectively, one has to admire what he accomplished – however it seems as if a great deal of his business strategies have become out dated over the last 15 years, and his Amway business went through a time of struggle. This is because of not adapting 1970’s strategies to a space age marketplace.
I joined Amway in 2002 (when they were flying the Quixtar flag) and I struggled for 3 years doing absolutely EVERYTHING I was told by my upline sponsor.
I quit Amway after doing a thorough business analysis and determining that my efforts would be much more productive in a younger company with less name recognition and more room for growth. The results have been absolutely astounding. However, there are some important insights we can learn from Bill Britt. The biggest insight however is this:
The financial possibilities of building a prosperous MLM organization are virtually unlimited if you do it right.
Bill Britt is truly a phenomenon in the business world – and we should recognize him for his accomplishments as fellow entrepreneurs in Network Marketing.
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