Here are the features of a successful Email Marketing Campaign. Prospects and customers should be for their permissions regarding if and how often they want to receive promotional materials. Your recipients should also be allowed to decline the arrangement, or be allowed to choose how often they get materials from you. Write the subject line so that it contains no deceptive messages; remember that the goal is to build a relationship. The plan is, over time, to persuade recipients to trust you, so they would get more materials and be less resistant to reading them. Based on these, any company can effectively modify their own ethical, targeted, and successful email marketing campaign to build lasting relationships with their customers and attract new ones.

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