When The Renegade Network Marketer was first released by Ann Sieg in 2007 it was described as the most important book ever “penned” in network marketing. The truth is, there is little doubt about this and it suddenly challenged the old school methods of prospecting.

This didn’t go down too well with “old schoolers”, especially those with thriving businesses but the Renegade book was a juggernaut even before it was launched and there was nothing that was going to stop it. In a nutshell, it introduced the concept of internet attraction marketing to network marketers. That’s it!

But it’s effect has been extensive. People struggling to even attract a prospect to their business were suddenly getting dozens when applying Sieg’s attraction marketing formula. People once terrified of approaching even their closest friend or relative about a home business opportunity suddenly relished the new found freedom of not having to be the pursuer.

Prospects coming to you. Have we all gone crazy? This is network marketing isn’t it and we all know no one actually looks for a network marketing opportunity. Wrong.

No More Rejection In Your MLM Business?

This is the guesswork that the Renegade system has taken out of network marketing. It has been responsible for the enormous drop in rejection rates and if that doesn’t get you excited then nothing will.

Rejection in our opinion is the biggest reason why more than 90% of network marketers have exited their businesses in the first three months. Rejection is something we as humans don’t handle very well. And you know it only takes one prospect to say no and that can be the catalyst for a nervous new MLMer to phone their upline screaming “I resign…I can’t do this!”

Rejection comes from guessing who might be a good home business prospect. It stems from the original list you’re asked to make. Look, there’s nothing wrong with that but don’t you think instead of thinking someone might be a good fit for a network marketing business wouldn’t it make more sense to know you’re actually working with someone that’s actually looking for a home business.

What’s the biggest result from a prospect who responds to you instead of you seeking them…they are less likely to say no to more information. And if they do, it’s pretty good odds they are going to be gracious about it.

Ann Sieg’s Renegade book may have been a little controversial when it first launched but look at the success stories since it became available. You’ve just got to look at the recent Renegade Professional launch. It’s currently closed to new members as current students lap up the expert step-by-step training.

So is the Renegade Network Marketer the most important book ever written in network marketing? There’s little doubt about that.

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