There are three mistakes, the way was said to you is:

1. You don’t have a website. Well, this is a clear one. But there’s a part of this error that may not be as obvious. Let’s say you don’t have your own website, but you have your own page (section) on a book organization’s website. Is this good enough? Probably not, and here’s why:

On an organization’s website you have to fit your own round pegs into square holes (or the other way round). You are limited by what that site allows you to do, and you may be making it too easy for people to jump away from your author page to someone else’s author page on the same site.

2. You hire a web designer/developer whose sites are beautifully designed. But he/she has no knowledge about internet marketing practices and optimizing a site to encourage the search engines to find you (SEO – search engine optimization). You need to find a website builder who constantly keeps abreast of the best practices of internet marketing and SEO optimization and who builds these elements into your website.

3. Do not allow visitors to your book immediately know what type of site and age-level of your books. Or even whether the book is top thriller novels or nonfiction.

You must immediately announce what your book is about. For example, if your book is a fiction ebook yellow zone and the first of a proposed series, let your website visitors know this info immediately. Of course, the number one way is to have a book cover that conveys this information (a 12-year-old protagonist wielding a sword is a big clue). However, even if you have the optimization of coverage, you need to re-enter the right information at the top center of the large-scale web site. (And be sure not to have too much surrounding copy that could detract from “getting” this message immediately.)

You do not want to mislead people into thinking the book might be for them when, for example, they only read hard-core crime drama and your book is a new fiction book. But you definitely want the fans of fiction ebook yellow zone to know instantly they are on the right page!

Bookmark and Share:

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Tagged with: • • • • • • • • • • • •

Filed under: Network Marketing

Like this post? Subscribe to my RSS feed and get loads more!