Search Engine Optimization, or SEO, is the process of making a website easy to find in a search engine when people search for a particular topic related to your content.

For example, if you have built a website devoted to weight loss products, your ultimate goal would be to have your web page appear at, or near, the top of the page in the search engine results when someone is searching for “weight loss products”. The better your search engine ranking, the more visitors will access your website. If your website doesn’t appear until page 15 in the search engine results, barely anyone will ever find it. Unfortunately, not many people go past the first or second page.

There are ways to optimize your website in the search engines by doing on-page SEO as well as off-page SEO.

So, what is on-page SEO? It is what you can do within your website to optimize the search engine results. For example, search engines use search algorithms to decide if the content of your website is a replica of the information on another similar website that has already been ranked, which in turn could hurt your search engine ranking. Others claim that this doesn’t matter at all.

Also, research what words, or phrases, an individual might input into a search engine to find the information they are looking for, so that you can assign these keywords to your web pages. Assigning the most targeted and effective keywords can have a huge impact on how much traffic you will get to your website. This is in part because the search engines evaluate the information on your web page to be sure that the content is related to the keywords you assigned. Makes sense … but this is definitely something you’ll want to focus on a LOT when first starting out because it can be fairly a complicated process. You may want to tweak your content and keywords a few times to get the results you want. Believe me, I did!

Off-page SEO can be a bit more involved. A lot of people say that off-page SEO is even more important than on-page SEO when it comes to how the search engines rank your web pages. The best, and most effective, example of off-page SEO is getting links back to your website from other web pages, otherwise known as “back-links”. You’ll want to get as many links back to your web pages as possible so the search engines think your content is reliable and relevant. If you have a lot of back-links to your website, it must be great, right?

There are a number of techniques and “tricks” to optimize your website and every single course or software package will promise the world when it comes to SEO. So, do they deliver?

There are tons of great products out there, so do your research and find out which one is best for YOU!

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