Can You Really Make A Profit By Selling Your Blog?
People who blog full-time will advise you that it is not always an easy way to make a buck. Producing quality blog posts takes time, creativity, and passion. Even famous writers such as Tom Clancy do not write every day. Like professors, bloggers must “publish or perish”. You may have found a way monetize your blog; or perhaps not. In either case, if you do have the drive to make money blogging, you can sell, or “flip” your blog, and still have some creative input into it – and let someone else (who is probably better at it) worry about all the things that you DON’T like about blogging, so that you concentrate on writing.
Blogs can often be sold for in the ballpark of 1-2 years of residual income. In other words, you can make money during this time without blogging – or throwing your years of hard work down the toilet. In many cases, the new blog owner will not want to substantially change your core message – although due to different interpretations variations on your theme]. However, the heart of your blog will {likely|normally|usually|almost always} remain as you intended. But what if you actually ENJOY the creative release? Well, investors will often jump at the chance to have you continue (while sharing the increased revenues!) In fact, they are quite often inclined to ask you to stay on, due to the simple fact that they don’t want to screen new writers, have to buy articles, or least of all, write it themselves.
Another reason to flip is this: don’t you get tired of the non-creative tasks, like marketing?. If you don’t actually enjoy the business side of things, it may be in your best interests to search for a buyer/investor who is willing to ”play ball” monetarily and take over these responsibilities.
To maximize the sale price, you may want to look at preparing your blog for selling . Potential buyers often look for blogs that contain long posts with many keywords, and still have a clearly-defined focus. If you have a niche blog, even better. Knowledge of what social networks and promotion works best with your blog can ramp up the value to the investor dramatically, increasing the price that the blog commands – as well as any product-driven monetizing. If you are currently making a profit from selling any type of subscription, sales negotiation is clearly in your favor.
If you want to make a sale, like yesterday, don’t stress yourself out about the remodeling. There are hordes of investors willing to look at a fixer-upper if the price is right. The most important thing is to do your research. Find out what blogs in your niche are selling for. Be quick to reply to inquiries from interested buyers and make sure that you are highly available via email or social network sites such as Twitter. Impress them with your statistical knowledge of your traffic. Outline to your potential buyer what you dreamed of doing but didn’t have time for – ideas to improve the site and drive traffic will help them to decide on moving forward.
In summary, one of the easiest methods to cash out your blog is to let someone else(who has the deep pockets and business acumen) take over any tasks you’d rather not waste your time on – such as promoting, recruiting advertisers, and design.
