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Inbox Seeding
Newer email server technology has the ability to seed email campaigns with third party email addresses. They also provide the ability to outsource to third party seed companies. The Google E-mail Earning This practice allows you to automatically monitor delivery to Web based email provider’s to ensure emails are delivered to an inbox and not a spam folder. There are numerous reasons an email campaign might suddenly, without notice, begin to get placed into a bulk, or spam folder. Millions of dollars are lost to this problem and most marketers are not even aware of the problem. That said, it is a given that marketers do not have ability to fix the problem. Newer email servers have the ability to insert seed emails throughout the campaign, pause the campaign if there are delivery problems, fix the problem, and then continue the campaign. Most existing servers, through which you can seed, seed at the beginning and end, not throughout the campaign.
Connection Limits
As stated earlier in this handbook, existing email technology was not built to send massive amounts of email. Thus, when marketers attempt to send multiple email messages, the server will typically violate the rules of the recipient email firms causing the probability that your IP address will become blacklisted. Newer email technology has automated sensing technology to ensure you do not act like a spammer, thus better protecting your reputation.
Bandwidth: No Longer A Main Issue
Using an ESP requires more bandwidth at a higher cost if they utilize standard email server technology. Using newer tools ensures more efficient communications with email server hardware and with the entirety of the Web community. This reduces the necessity for high bandwidth and reduces the cost for that bandwidth. Standard email server technology utilized now by ESP’s, and most Fortune-Level firms, manages system resources very poorly. The result is that companies have to ‘bulk-up’ and overspend on server hardware. Newer email technology works by streaming campaigns whereas older technology abuses resources by attempting to jam campaigns into memory, as one example. Proper management of resources leads to lower costs and a higher degree of reliability.
Security of Valuable Business Assets
Ask yourself a very simple question. “Will I entrust my business assets to an employee of a third party firm, or to my in-house managers?” As most are aware, the security of your customer’s data is of paramount importance. We have catalogued MAJOR security issues with many ESP firms highly susceptible to hacking and numerous other threats.Other Factors: In-sourcing V. Outsourcing
The same old arguments apply in this new industry as they have since the debate started whether to outsource or bring business systems inhouse. The answer is also still the same. For larger firms, systems are managed inhouse using systems provided by third parties, while for smaller firms, without the same resources, the extra cost to outsource these systems, is the most logical avenue. Parameters that will affect the decision are:
1) Composition of Emails: HTML versus text, hyper-personalization & dynamic content
2) Organization, segmentation & return on investment tracking
3) Security & protection of sensitive customer data
The Google E-mail Earning Guide
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